Hard Knox is a kickboxing gym complete with a fitness center. Their objective is to help people reach their goal. They offer boxing for kids starting at 8 years old, and for women and men of all ages. They train beginners, advanced and everything in-between.
To recreate a new branding identity for a boxing gym company that values positive vibes and pushing yourself out of your comfort zone. Making an updated logo while taking into account the history behind the cofounder of the gym, Herby Whyne, the target audience, their motto and what they do.
A new logo design that is a more modern approach to promote power and positivity. The visual objective was to create a strong, bright and bold identity that makes people of all ages feel confident.